Answer & Explanation:Section Two; Socio-cultural
Analysis:
Your
organization has reviewed your country study and has decided to go with your
recommendation for their initial international expansion. A complete a socio-cultural analysis needs to
be completed to determine the entry strategy, financing, human resource needs,
suppliers, marketing, pricing and distribution, and organizational structure.
Assignment Criteria:
Write a
report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any
cross-cultural issues that will need to be considered, addressed and understood
into for a successful international expansion. You need to use at least three outside sources to
complete this assignment. PLEASE remember to cite all your
sources
Please support all recommendations with sound
reasoning and research.
Your
report needs to include but not limited to:
· Demographic Trends
o Population growth
o Age structure & median age
o Life expectancy
o Literacy
· Cultural Analysis
o Language
o Customs and Norms
o Traditions
· Social Institutions
o Where does the country lie within
Hofstede’s dimensions
o Family structure
o Religious structure
o Labor organizations
· Informal Trade Barriers
o Barriers that are created by
social and cultural factors
o Communication styles
o Negotiating tactics
o Marketing concerns
o Ethical concerns
§ Employment practices
§ Human rights
§ Business practices
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