Answer & Explanation:I would like you to use the tech industry, and focus on the smartphone market domain.
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MBA 515 Module One Short Paper Guidelines and Rubric
After considering a general industry that interests you, choose a particular market domain within that industry to expand your research and use as a model
throughout the course. A market domain may be defined as a segment of a broader industry with a strategic focus or target of meeting a particular business or
customer need in the marketplace. In this course, we use the example of the emergence of the light rail transportation market that is a segment of the larger
transportation industry. The market domain may be emerging or established but your chosen domain should provide sufficient public information for your
research in the remainder of the course. In future modules in the course, you will select a company, either real or fictitious, that operates in this market domain.
Prepare a short paper that identifies and describes key information of at least five substantive sources of background information on the market domain of your
choosing. The sources must include both historical and current information. Consider academic, private, and governmental sources.
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least five sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Company Selection
Exemplary (100%)
Meets “Proficient” criteria and
demonstrates nuanced
understanding of particular
business or customer need in
the marketplace
Source Selection
Meets “Proficient” criteria and
demonstrates nuanced
understanding of at least five
substantive sources of
background information on the
market domain
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Articulation of
Response
Proficient (90%)
Selects a general industry and a
particular market domain within
that industry is chosen with
sufficient public information to
study for the remainder of the
course
Includes at least five substantive
sources that include both
historical and current
information
Needs Improvement (70%)
Selects a general industry and
the market domain does not fit
that industry with sufficient
public information
Not Evident (0%)
Does not select general industry
or market domain
Value
40
Includes fewer than five
substantive sources that include
both historical and current
information
Includes fewer than five sources
that are not substantive and do
not include both historical and
current information
40
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
20
Earned Total
100%
…
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