Answer & Explanation:Assignment: Pitch and Plan for Solving a Domain Problem
The goal of this assignment is to develop
your skills in proposing and selling a data analytics project. Ideally the
project could be related to the industry you work in, but if you want to choose
a different domain, that’s fine. The project should be something that could be
done within one year. You obviously don’t need to actually do the project as
part of this assignment: you’re just proposing a project.
The main thing is to choose a project that
you’re interested in and passionate about! This assignment is individual work.
You will need to submit a plan of 10 pages maximum and a 3 minute pitch for the
project.
Through your plan and pitch you should
endeavour to sell the project to potential investors.
You
should address the following as sections of your project plan (all within 10
pages, 12 point minimum font):
PROJECT
TITLE
Give your project an appropriate title that
captures the spirit of what you propose to do and makes sense to an investor.
AIM
Describe the overall aim of the project in one
sentence. Then break this aim into several objectives. For example, “The aim of
this project is to develop an approach to predict the daily price of shares on
the Australian stock exchange using sentiment analysis of Twitter messages.”
and “This overall aim is broken into three objectives: (i) collect related
Twitter messages and share prices for use in a training set; (ii) evaluate
several classifiers for sentiment analysis; and (iii) validate and deploy the
developed approaches”. You may need to write a little bit of background before
the overall aim so that it makes sense to the investor. Continuing with the
example, you would probably need to describe sentiment analysis before stating
the aim.
BACKGROUND
In this section, describe the background of
the project. Include information about the problem being solved, existing
state-of-the-art methods for addressing the problem and their relationship to
the proposed project. You will need to refer to existing publications here and
remember who your audience is.
RESEARCH
PROJECT
In
this section address the following:
• Describe the significance of your
project. Why is this important problem that needs to be solved?
• Describe the innovation behind your
proposed project. What is new and/or interesting about what you want to do?
•
Briefly outline how you are going to solve the problem, possibly using
subprojects. These should be aligned to the objectives you described earlier.
Carrying on the example from above, the subprojects might be: (i) Construct
Training Set, (ii) Build Classifiers using Rattle, Weka, Python, MatLab, or
KNIME, and (iii) Validate the Prediction of Share Prices and Develop Software.
Then you would write a little bit about what would be involved in each of these
subprojects.
• Give timelines or a Gantt chart for how
the subprojects would fit together. Remember you should aim for a project that
would take a year to complete.
• Describe what you expect the outcome of
the proposed project would be and ideally, how the investor would benefit.
BUDGET
Give a budget for how much the proposed
project will cost the investor. You should factor in the personnel, equipment
and other resources required.
PERSONNEL
Tell the investor what personnel will be
required to complete the project and roughly what their contributions will be.
REFERENCES
List the references for the proposed
project. These will be cited probably from the Background and Research Project
sections.
You should aim to get the project title,
the aims and some of the background onto the first page of your proposal. It
should be clear what you intend to do and why it is important and interesting
from just reading the first page. Remember: the investors are busy people and
have many projects to review. If your project doesn’t grab them from reading
the first page, they may not bother to turn to the next page!
Your goal is to produce the most plausible
and attractive project proposal. That is, the one that stands out from other
students and will open the investor’s wallet.
What to
Submit
1. A
project proposal of maximum 10 pages with the sections as described above.
2. A 3–minute pitch that gives an overview
of the most important aspects of the project with the aim of exciting the
investors. It can be simple text document or a power point presentation.
Hint: You’re trying to sell your idea to
investors. That means you need to communicate your problem and potential
solution to an intelligent layperson, but definitely a non–expert in the field
of data analytics.
Marking
Scheme
Assignment will be marked based on how well
you describe and sell your project proposal. The investor is interested in the
following aspects:
• Does the project address a significant
problem? (10%)
• Is the project innovative and original?
(10%)
• Does the proposed project plan and budget
create confidence in its timely and successful completion? (30%)
• Does the project produce benefit to the
investor? (10%)
• Is the proposed project value for money?
(10%)
• Quality of the 3–minute pitch: Was it
within time? Does it inspire me to invest? Did I understand what you want to
do? (30%)
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