Answer & Explanation:Instructions Guidelines for the assignments:you have to chose an article from a reputable business publication such as the Wall Street Journal, Forbes, Business Week, and Economist. The paper must be based on articles that are:a. relevant to (External Analysis) b. timely (within the last 2 years)c. from a reputable business publication such as the Wall Street Journal, Forbes, Business Week, and Economist. Please Read The Chapter PPTX attached and understand it than write what are the External Analysis that relevant to the article you will choice. The primary purpose of this assignment is to develop and assess students ability to view phenomena with strategic lens and apply principles to specific issues/companies/industries identified in the case. Paper assignment requires students to find and discuss (an) article(s) about an industry or company and to discuss the article(s) from the theoretical perspective learned in the class.- The contextual application Paper should demonstrate your understanding and analyses in no more than (5) pages. -Including a separate cover page (1.5 spacing & 12 font size). .Please include citations of all your references in a separate Reference Page(APA style).there should be at least five (5) citations .and also attach the news articles you have chose at the end of the paper.please follow the Instructions above.
chapter.pptx
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External
Environment
Learning Objectives
• Develop understanding of the general
environment and the industry
environment concepts.
• Able to describe the general
environment’s seven segments.
• Able to describe the five forces that
determine an industry’s
attractiveness.
• Able to determine what firms need to
know about competitors
Focus of Each Type of Analysis
General environment
Industry environment
Focused on the future
Focused on factors and conditions influencing a
firm’s profitability within an industry
Competitor environment
Focused on predicting the dynamics of
competitors’ actions, responses and intentions
Strengths and Weaknesses (resources)
General Environment
Components of the External
Environmental Analysis
The External Environment
Yahoo “No More Working
from Home.”
http://www.youtube.com/watc
h?v=52ONzZhRmVc
Delta service using MS
Dynamics
http://www.youtube.com/watc
h?v=NkrRDQCqXMA
Walmart’s sustainability efforts
http://www.youtube.com/watc
h?v=XxC0TOFSIdU
Political/legal environment
Marijuana
http://www.youtube.com/watc
h?v=UNcs2Mn7VpM
Porter’s Five Forces
(Threat of New Entrants)
Barriers to Entry
Economies of scale
Product differentiation
Capital requirements
Switching costs
Access to distribution channels
Cost disadvantages independent of
scale
Government policy
Expected retaliation
Porter’s five force video on HBR
https://hbr.org/video/3590615226001/the-explainer-porters-fiveforces?cm_sp=Nav%20Landing-_-Modules-_-Focus%20on
Porter’s Five Forces
(Bargaining Power of Suppliers)
Supplier power increases when:
Suppliers are large and few in number.
Suitable substitute products are not
available.
Individual buyers are not large
customers of suppliers and there are
many of them.
Suppliers’ goods are critical to the
buyers’ marketplace success.
Suppliers’ products create high
switching costs.
Suppliers pose a threat
Porter’s Five Forces
(Substitute Products)
The threat of substitute
products increases when:
Buyers face few switching costs.
The substitute product’s price is
lower.
Substitute product’s quality and
performance are equal to or
greater than the existing product.
Differentiated products that are
valued by customers reduce
this threat.
Porter’s Five Forces
(Competition)
Industry rivalry increases when:
There are numerous or equally
balanced competitors.
Industry growth slows or declines.
There are high fixed costs or high
storage costs.
There is a lack of differentiation
opportunities or low switching costs.
When the strategic stakes are high.
When high exit barriers prevent
competitors from leaving the industry.
Porter’s Five Forces
(Bargaining Power of Buyers)
Buyer power increases when:
Buyers are large and few in
number.
Buyers purchase a large portion
of an industry’s total output.
Buyers’ purchases are a
significant portion of a supplier’s
annual revenues.
Buyers’ switching costs are low.
Buyers can pose threat to
integrate backward into the
sellers’ industry.
Competitor Analysis
Case: Polaris and Victory
Website: http://www.polaris.com/en-us
Key Strategic Issues (problems, challenges, any needs
for improvement, etc.)
Financial Performance
General/Industry Analysis
Conclusion and recommendations
…
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