Answer & Explanation:Please answer the following questions about coca cola
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Prepare your assignment beginning
with a title page with your name and and the name of your product or service.
Then answer each of the following four questions in order and number the
beginning of your response to each question. You do not need to repeat
the question.
1.
Creating
Value for Customers.Consider the customers you believe currently use your
product or service and the definition of marketing offered in the course
content. As we begin our study of marketing, what are your preliminary
thoughts as to how you think the company creates value for its customers based
on the concepts in this week’s readings.
2.
Role of
the Customer in the Company’s Strategic Plan. The
readings indicate that the best marketing begins with the customer and that
commitment to the customer begins with including the customer in the company’s
mission statement. Find your company’s mission statement. Repeat it
(or attach as an exhibit if it is too long) and comment on its effectiveness in
demonstrating the company’s commitment to having a customer focus. Could
the mission statement have more focus on the customer? How would you
recommend it be modified? Is it supported with value statements or other
evidence of a customer focus?
3.
SWOT
analysis. Identify at least one element
of each of the SWOT categories (a strength, a weakness, an opportunity, and a
threat). Explain your choice using a citation if needed. Then
identify possible implications for each of the four elements. For
example, if a strength is a a strong national brand name, the implication is
that the company may be able to launch other related products under the
positive umbrella of the same brand name. Conversely, if a major weakness
is the company is carrying a lot of debt, the implication is that the company
not not be able to achieve significant growth, but may have to consider
retrenchment strategies.
4.
Competitive
Analysis.Identify at least two major competitors or those two
products that are trying to sell essentially identical products to the same type
of consumer. Then, identify at least three criteria that are important to
those consumers when they are making their decision as to which of the three
competing offers to buy (e.g. price, specific benefit, service, warranty,
convenience, specific feature, etc.). Make a little chart with the three
criteria along the left-hand side and the competitor products (including your
own product) across the top. Rank each of the products on a scale from 1=
low to 5= high on each performs on each of the three criteria. Add down
each column. Which product ranked highest overall based on the sum of
the columns. Then, look at the highest score in each of the criteria
boxes. Which products ranked the highest on each of the three criteria?
Was it the same product, was it three different products? What do these
results tell you about the competitive environment of your product category.
Which product is the leader? Which product is the follower,
challenger and nicher if those categories apply? Attach your chart as an
exhibit.
General
Submission Requirements
Prepare
as a word processed document (such as Microsoft Word).
•
Your assignment should be the equivalent of two pages of double-spaced text,
approximately 1/2 page for each of the four questions. Do not exceed this
maximum unless permitted by your faculty member. Writing concisely
and on point is one of the objectives of this course. You may attach
exhibits that will not be counted towards your two page of double-spaced text.
•
Be sure your name, writing assignment number, and the name of your product or
service are on the first page of your writing assignment.
•
Use a simple 12-point font such as Times New Roman. Use black ink for
majority of your work and only use colors if it enhances your ability to communicate
your thoughts.
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